Coke launches 2013 Summer push

Coke launches 2013 Summer push
SHARE
THIS



Coca-Cola is ramping up its marketing as the summer heat moves closer with a roaming cooler offering free Cokes and exclusive concerts.

The ‘Coke Loves Summer’ promotion will see oversized Coke coolers pop up on Cavill Ave in Surfers Paradise, Cronulla Beach in New South Wales and on Melbourne’s St Kilda Beach.

Free iced Coke products will be handed out at the coolers that will feature “surprise and delight music moments” with an exclusive concert to be held at the three venues.

Detail surrounding the concerts have not been released with Coke fans told to stay tuned to Coke’s local Facebook page for details.

The coolers will also pop up at the Ashes Cricket matches in Perth and Sydney where thermal scanners will suss out the fans in the crowd most need of refreshment.

Antoinette Tyrrell, marketing manager at Coca-Cola South Pacific, said: “Coke is synonymous with summer fun and the Coke Loves Summer promotion celebrates the bond between Australia’s biggest obsessions.”

“Whether it’s a road trip with no set destination or feeling the sand between your toes on a hot summer’s day, an icy cold Coke, summer is always better.”

The brand has also formed a media partnership with DMG Radio Australia’s Nova network which will see a ‘Coca-Cola Summer of Fresh Hits on Nova’ radio show run for six weeks from December 2, weeknights 6-7pm.

The campaign will run through from the middle of this month to mid-January with TV, cinema, point-of-sale, proximity, social media and digital.

An on-pack promotion will see Coke, diet Coke and Coke Zero labels receive a makeover with a daily $5,000 cash prize on offer along with other summer goods such as mini BBQs and hammocks.

The ‘Coke Loves Summer Cooler’ will be in Surfers Paradise on November 17 and 18 before it moves to Cronulla Beach for November 22 and 23. Its beach tour will wind up at St Kilda beach on November 29 and 30.

CREDITS: CLIENT: Coca-Cola EXPERIENTIAL: Maverick CONNECTIONS PLANNING: Naked MEDIA: Ikon SHOPPER AND PACKAGING: Passport TV AND OOH: Ogilvy PR: Pulse PROMOTION MANAGEMENT, DIGITAL AND SOCIAL: Wunderman.

Please login with linkedin to comment

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]