On the day Coca-Cola reveals the mystery prizes locked in shipping containers called ‘Big Red Boxes’, Channel 9 has pulled Greenpeace’s ad targeting Coke’s stance on the national ‘cash for containers’ scheme.
The ad has gone viral this week, viewed over half a million times on YouTube since its release on Monday.
Greenpeace has said individual Australians chipped in more than $20,000 to get the ad on Nine’s Friday night football to grab the attention of NSW Premier Barry O’Farrell, while it claimed that Channel 9 accepted payment for the ad.
“They took the money and now they’ve bottled it,” said Greenpeace campaigner Reece Turner.
“There’s something seriously wrong when TV networks are happy to show gambling, rape and pillage, but are too afraid to air an ad for recycling.”
When contact by B&T about the decision to pull the ad, Peter Wiltshire, Nine network director of sales and marketing, said: “We had no issue in taking the original booking from Greenpeace but on reviewing the content we deemed it to be offensive to our viewers and so advised the client we would not proceed with the placement on the network. We have refunded the original deposit.”
Coca-Cola will reveal what's in the Big Red Boxes tonight at Customs House in Sydney (see photo). Nova will there to broadcasted the event live.
Please login with linkedin to comment
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]