Mindshare Sydney has promoted client leader Clay Gill to its head of owned and earned.
Mindshare has seen a number of structural changes which saw a range of various implementations and trading around the paid, earned and owned areas.
The appointment comes after a number of structural changes such as the appointment of Canadian Sarah Musgrave to head of strategy.
See full release below.
"Late last year Mindshare announced structural changes which saw them reorganise their implementation and trading teams around the paid, owned and earned.MINDSHARE SYDNEY ANNOUNCES CLAY GILL AS HEAD OF OWNED AND EARNED
The restructure was based upon an observation that agencies are guilty of having too many siloed divisions – effectively a series of ‘add ons’. Every time a new channel has cropped up, a new specialism gets ‘added’ onto an agency.
Clients are seeking simplicity of conversation and better leverage of dollars. The benefit of collapsing the owned and earned into one team can be most seen when amplifying the big media partnerships where there are a variety of channels involved.
Today it has been announced that Clay Gill will take up the role as Head of Owned and Earned – a team which integrates a range of specialist skills from social, content, activation, SEO and sport to name a few.
Clay has over 18 years experience having led key global brand teams in Australia and the UK. During which time he's won countless accolades for his innovative thinking in branded content strategies and cross media integration.
Sharb Farjami, COO who had been overseeing the creation of this group says: ‘we were looking for someone who had a strong point of view on how the owned and earned channels could drive growth for our clients’ business. The thought leadership that Clay has driven in this area made him the perfect choice’.
Clay says: ‘Over 60% of advertisers are looking to increase their budgets in owned and earned. And that’s really exciting because Mindshare have all the elements ready to create big ideas in this space. We know how to create engaging experiences for brands, maximising the value of the asset into effective earned media interactions– not just earned media impressions."
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