GPY&R Melbourne has launched a fresh campaign, narrated by Chris Hemsworth, to launch the 2014 Toyota AFL Premiership Season.
The campaign includes national TV, radio and print activites.
Dorothy Hisgrove, AFL general manager – people, customer and community, said: “The start of the Toyota AFL Premiership Season is a particularly exciting time for fans which is reflected in this campaign.”
“Speaking directly to our fans has never been more relevant than this year given we will see an even greater focus on fan engagement and participation. As someone who knows Australian football and supports the game, we are delighted to have Chris Hemsworth support this campaign. Chris, along with a raft of our game’s superstars, really brings this campaign to life and reminds us in the best possible way that football is back.”
Credits: Client: AFL General Manager – People, Customer & Community – Dorothy Hisgrove Fan Development Manager: Alistair Dobson Senior Marketing Coordinator: Ana Laskova Agency: GPY&R Melbourne Chief Creative Officer: Ben Coulson Senior Writer: Alex Wadelton Designer: Caleb de Gabriel Agency Executive Producer: Romanca Jasinski Head of Planning: Mike Hyde Managing Partner: Julian Bell Senior Account Manager: Rachel Semmens Production House: XYZ Studios Director: Bobby Dazzler Executive Producer: Garett Mayow Senior Art Director: Cedric Austria 3D Lead: Richard Osellame Animator: Stephen Watkins Compositor: Niamh Lines Compositor: Robert Campbell Colourist: Daniel Stonehouse @ Crayon Music: The Delta Riggs "Scratch Flower" Music Supervision: Karl Richter and Jen Taunton, Level Two Music Sound Design: Paul Le Couteur, Flagstaff Studios