The man behind all those cat memes will be sharing his stories in a webinar with B&T and ADMA next week.
Ben Huh, CEO of the Cheezburger Network, will be chatting about new marketing opportunities as a result of the rise in technology and the power of humour and viral marketing.
Huh purchased the ‘I Can Has Cheezburger?’ domain from bloggers in Hawaii in 2007 and turned the site, famous for funny cat pictures and amusing mis-spellings, into a network that now receives more than 400 million views a month across its 50 sites – with most of the content sourced directly from users.
The best known sites in the network are I Can Has Cheezburger?, FAIL Blog, the Daily What, Know Your Meme and Membase.
Huh, who is credited with bringing internet memes into the mainstream, will be joined by B&T editor Alex Hayes and the Association of Data-Driven Marketing and Advertising CEO Jodie Sangster for the free webinar.
Sangster said: “Apparently Ben got his start by telling some investors ‘I would like to start a media company by buying a cat picture website – can you give me $2.25m?’. But if you look past the funny pictures you’ll see there’s a great business strategy about users generating content, the network being a destination for the traffic and selling ads against that.”