Census data fuels new mobile game

Census data fuels new mobile game
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Wannabe mayors can now run any Australian town of their choosing as the Australian Bureau of Statistics (ABS) becomes interactive with a new mobile game.

The location based simulation game, Run That Town, was created by Leo Burnett Sydney in response to the ABS’ desire to make its Census data “more relevant and compelling”.

The response to Run That Town has been “overwhelmingly positive”, Leo Burnett Sydney’s chief creative officer, Andy DiLallo said.

“People are finding a game about statistics fun and surprisingly addictive. And they’re discovering more about their local area as well,” DiLallo said.

The aim of the game is to use the Census data to grow the town and make planning decisions while keeping the locals happy.

Sue Taylor, director of the 2016 Census, said: “Run That Town is a strategy game with a twist that is intended for a wide audience offering both one-time and ongoing users a unique insight into the value of Census data.”

“The great thing about this project is we’re not just telling people about the data – we’re giving them a chance to use it for themselves,” DiLallo continued.

“It’s an innovative way to make those numbers really mean something to the people using them, and to get the community more involved in Census data.”

Millipede Creative Development worked with Leo Burnett on the game which can be downloaded for free on all Apple devices.

For more information and to download the game click here.

Credits: Client: Australian Bureau of Statistics Agency: Leo Burnett Sydney Chief Creative Officer: Andy DiLallo Creative Director: Kieran Ots Creative: Zaid Al-Asady, Kieran Ots Art Director: Zaid Al-Asady, Kieran Ots Copywriter: Kieran Ots, Ayla Norris-Smith Designer: David Mugford, Mark White Technical Director: Kevin Brown Producer: Adrian Gunadi Group Business Director: Paul Everson Senior Business Manager: Neil Duncan Technology Partner/Company: Millipede Developer: Patrick Toohey, Kevin Brown Animator: David Giuca, Toby Pederson, Keong Seet Original Music: Eclectic Music Machine

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