Celebrate the pluses in life

Celebrate the pluses in life

In stark contrast to traditional superannuation ads, Hostplus highlights the pluses in life such as health, wealth and love.

In collaboration with HARDWIRE Agency Melbourne, and EXIT Films director and producer team of Stephen Carroll and Tobi Webster, Hostplus has created a new 60 second TVC for its new campaign.

Check out the TVC below which launched May 4.

“The campaign seeks to reinforce that we are a safe, trusted, contemporary super fund that believes in giving our members every opportunity and confidence to take control, make the right choices and prosper in life,” David Elia, CEO of Hostplus, said.

The campaign will run across a variety of platforms such as cinema, press and web along with the TVC.

Credits:  HOSTPLUS  Umberto Mecchi (Strategy & Marketing), Carolyn Johnson (Brand & Communications) & Jennifer Kidd (Digital & Innovation) HARDWIRE AGENCY Melbourne Creative Team: Craig Sneddon, Angus Williams, Steven Hurley (from an idea by Andy Harrison & Stephen Flewell-Smith) Creative Director: Steven Hurley Client Management: Carolyn Mead & Jess Giudice Digital Team: Ian Ross, Heidi YlaAlos, Rowan Attenborough, David Keys, Luke Hally Agency Producer: Eyvonne Carfora Production Company: EXIT Films Director: Stephen Carroll/ Producer: Tobi Webster Production Manager: John Sandow DOP: Ryley Brown Music: Gaga Music Composer: Tom Iansek Sound: Matt Thompson, Risk Sound Post Production Offline: Graeme Pereira, The Butchery Flame Operator: Eugene Richards, The Refinery Grade: Edel Rafferty, Method Studios Photography: Carlos Alcaide, HELL STUDIOS




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]