Kicking ‘Draft’ to the curb in favour of Foote, Cone & Belding – or FCB for short – was to signify that the Interpublic firm is a “culture up agency”, global CEO Carter Murray said.
In March this year DraftFCB unveiled a global rebrand that saw it slice its name to FCB under Murray who joined in September 2013.
See the former president and CEO of Y&R North America talk about the need for a revamp here.
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