Kicking ‘Draft’ to the curb in favour of Foote, Cone & Belding – or FCB for short – was to signify that the Interpublic firm is a “culture up agency”, global CEO Carter Murray said.
In March this year DraftFCB unveiled a global rebrand that saw it slice its name to FCB under Murray who joined in September 2013.
See the former president and CEO of Y&R North America talk about the need for a revamp here.
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In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]