Carlos Furnari joins BMF Melbourne as creative director

Carlos Furnari joins BMF Melbourne as creative director
SHARE
THIS



Carlos Furnari has been appointed as the new creative director for BMF’s Melbourne office.

See full release below.

 

Leading Australian creative agency BMF has appointed Carlos Furnari as Creative Director for its Melbourne office.

Originally starting his career in Australia, Carlos Furnari joins BMF having recently returned from 15 years abroad.

Although Carlos spent time living and working in both London and Berlin, he has spent the bulk of his time away in Amsterdam after being lured to Wieden & Kennedy as a copywriter in 2001. 

At Wieden, Carlos applied his craft to many of their global brands, including Coca-Cola, Heineken and of course, Nike — a dream client for a self-confessed marathon addict.

He also spent time working with various other Amsterdam agencies including 180 Amsterdam, 72 and Sunny, and Anomaly — all agencies established by Wieden colleagues.  

During these stints clients included Adidas, Converse, Diageo and Samsung.

Carlos also spent time working in Wieden's Portland office, and in more recent years has developed campaigns working directly with Nike Europe. 

During his career Carlos has received numerous awards for his work including Eurobest, Epica, Cannes Lions, London International, D&AD, German Art Director’s Club, One Show, New York Festival, AdPrint Europe, Sydney and Melbourne Award Clubs, among others.

Most recently he received the ‘Webby Awards’ International Online Campaign of the Year, as well as ‘Social Media’ and ‘Integrated’ Campaign of the Year at the Dutch Digital Media Awards ‘Spin’.

His outstanding work for Nike Europe has won the Runner’s World Magazine (Europe) Advertising Campaign of the Year and was selected for display in the permanent collection of the Louvre’s Mus√©e de la Publicit√©, Paris.

In addition, Carlos has been jury member for the European AdPrint Festival in Brasov, Romania.

BMF CEO Dominic Stinton said: “Carlos is a fantastic creative director with both European and local experience, and he possesses a winning combination of big idea thinking and great attention to detail.

“I'm confident that Carlos will be making more than just communication campaigns for our clients in 2014, as he refuses to be pigeon-holed by any medium or channel.”

Ricci Meldrum, Managing Partner of BMF Melbourne, added: "Carlos has already had a great impact on the agency and our clients, taking the work we are doing in Melbourne to a whole new level.

“With Carlos on board, I'm excited about what the New Year will bring for BMF Melbourne and realizing the ambitions we have to be a leading creative agency in Melbourne as we have long been in Sydney."

Creative Director Carlos Furnari, added: "I am very keen and excited to help BMF grow and create great work across a broad range of categories. But also, given my sports background, if you're a sports brand, or sports-related product now might be a good time to reconsider who you're doing your comms with."

Please login with linkedin to comment

Latest News

Thursday TV Wrap: Two-Minute Noodle Challenge Sees MasterChef Top Entertainment But Seven Takes The Night
  • Media

Thursday TV Wrap: Two-Minute Noodle Challenge Sees MasterChef Top Entertainment But Seven Takes The Night

On Thursday night’s MasterChef ep, the chefs were tasked with cooking with classic culinary staple two-minute-noodles. Instead of serving them with a handful of shredded cheese and plenty of watery, dubiously beef-y ‘soup’ (as is the B&T preferred method), the chefs had to use the noodles to make something new. To a bonafide two-minute-noodle lover, that […]

by B&T Magazine

B&T Magazine
Carat Appoints Oliver Carthy Head Of Digital
  • Media

Carat Appoints Oliver Carthy Head Of Digital

Lauren Small, managing director of Carat Sydney has announced the appointment of Oliver Carthy as head of digital. This is a new appointment for the Sydney office with Carthy leading Carat’s digital offering and building best in class digital skills and capability, together with driving adoption of dentsu’s proprietary technology and platforms. Prior to joining […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Major New Sponsors Named For Nine’s Australian Ninja Warrior, Including KFC, ALDI And Bendigo Bank
  • Media

Major New Sponsors Named For Nine’s Australian Ninja Warrior, Including KFC, ALDI And Bendigo Bank

Nine has announced a record six major sponsors for the 2021 season of adrenaline charged Australian Ninja Warrior. Leading health insurer AIA Australia joins Nutri-Grain, ALDI, Energizer, KFC and Bendigo Bank. Season five of Australian Ninja Warrior premieres Sunday June 20 and will feature innovative, bespoke in-show branding that compliments both the editorial of the […]

Cannes Lions Announces Awards Entry Numbers For 2021
  • Advertising

Cannes Lions Announces Awards Entry Numbers For 2021

Cannes Lions has published its entry numbers ahead of Cannes Lions Live, which will run from June 21-25. 29,074 pieces of work have been entered from 90 countries, with entries spanning two years after the awards were paused due to the global pandemic in 2020. Simon Cook, managing director, LIONS, said that this was a […]

by B&T Magazine

B&T Magazine
Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

From Intern To Chief Of Staff In 5 Years: Atlassian’s Helen Xue Shares Her 3 Pillars For Professional Development
  • Partner Content

From Intern To Chief Of Staff In 5 Years: Atlassian’s Helen Xue Shares Her 3 Pillars For Professional Development

You could say that Helen Xue has experienced a rapid career trajectory, although that might be somewhat of an understatement. In the space of five years, she successfully progressed from an Intern at Atlassian to the Chief of Staff for Platform and Enterprise (which included a move from Sydney across the Pacific to San Francisco). […]

Partner Content

by B&T Magazine

B&T Magazine
Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]

How To Align A Marketing Strategy With Customers’ Shifting Perspectives
  • Opinion

How To Align A Marketing Strategy With Customers’ Shifting Perspectives

In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]

Opinion

by B&T Magazine

B&T Magazine
Woolies’ Retail Media Business Cartology Announces New Appointments
  • Advertising

Woolies’ Retail Media Business Cartology Announces New Appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
  • Media

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union

CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]

GoDaddy Wins Gold As Official Partner For Australian Olympic Team
  • Technology

GoDaddy Wins Gold As Official Partner For Australian Olympic Team

GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games.  GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program
  • Marketing

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program

MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.

Woman hand using mobile phone and laptop, Worldwide connection technology interface.
  • Technology

DoubleVerify’s Custom Contextual Targeting Launches On The Trade Desk

DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]