Carat wins lucrative L’Oreal Australia account

Carat wins lucrative L’Oreal Australia account
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L’Oreal Australia has appointed Carat as its media agency for 2014, following a lengthy competitive pitch.

Carat, PHD and incumbent UM fought it out for the $40 million account.

A statement from L’Oreal said: “As the media landscape’s changes are accelerating, L’Or√©al Australia requires more focus, recourses and insights in order to maintain its position as the frontrunner in the Australian health and beauty market.

“With L’Or√©al Australia’s increased focus in digital communication, combined with the rapid development of e-commerce, it has become necessary to fully engage with its consumer using the latest, most engaging communications.

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