Canon embraces curiosity

Canon embraces curiosity
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The Sweet Shop director Mario Zonin partnered with Canon for a new spot entitled ‘Follow Your Curiosity’.

The TVC shows people peeking through holes and over walls to follow their curiosity and their desire to explore.

Zozin said: “There is a simplicity and a truth connected to this wonderful notion of ‘curiosity. The real beauty is in the urge to find out what is beyond; to see and feel that which contains the real emotions.  That is what makes our normal lives exciting and what we strove to inspire in this piece.”

Made in conjunction with Dentsu Singapore, the piece was filmed in Bangkok and created to mark the release of Canon’s EOS 700D and EOS 100D.

To watch the TVC, click here.

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