Canon embraces curiosity

Canon embraces curiosity


The Sweet Shop director Mario Zonin partnered with Canon for a new spot entitled ‘Follow Your Curiosity’.

The TVC shows people peeking through holes and over walls to follow their curiosity and their desire to explore.

Zozin said: “There is a simplicity and a truth connected to this wonderful notion of ‘curiosity. The real beauty is in the urge to find out what is beyond; to see and feel that which contains the real emotions.  That is what makes our normal lives exciting and what we strove to inspire in this piece.”

Made in conjunction with Dentsu Singapore, the piece was filmed in Bangkok and created to mark the release of Canon’s EOS 700D and EOS 100D.

To watch the TVC, click here.


Client: Canon; agency: Dentsu, Singapore; executive creative director: Tony Pereira; creative director: Nicholas Leong; senior art director: Trevor Lim; head of TV: Florence Kwok; agency producer: Julian Tok; production company: The Sweet Shop; director: Mario Zozin; executive producer: Claire Davidson; producer: Daniel Ho; DOP: Sebastian Wintero; art director: Tony Toeng Akarawat; editor (offline): Adam Hussey at Finito; editor (online): Peter Tresize at The Post Bangkok; post production: The Post Bangkok

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