The Cannes Lions International Festival of Creativity has added a learning program for nurturing young account executives to run during the 2013 festival from 16-22 June.
The Cannes Lions Young Account Executive Academy will equip account executives aged 28 years and under with the tools to lead and achieve ground-breaking creativity for their clients and their companies by focusing on how to build stronger client relationships and provide a deeper understanding of how creativity is making the difference for both client and agency.
Topics covered off in the program include: Leading the Team – creating a bravery culture; Digging for the Gold – unearthing the motivating desire for the brand and client; The Killer Brief – creating the idea, for the idea; Spotting the Genius – inspiring idea development; Bringing it Home – selling your idea to win; and Making it Great – executing the ‘product’ as big as the idea.
Veteran ad man Kevin Allen will lead the sessions. He has spent more than 20 years at the likes of McCann-Erickson, the Interpublic Group and Lowe Worldwide.
The new academy adds to a growing base of initiatives aimed at fostering young, new talent. Further academies running during Cannes Lions 2013 include: the Cannes Creative Academy for Young Marketers, targeted at marketers and brand managers aged 30 years and under; the Young Lions Creative Academy, aimed at creatives aged 28 and under already working in the industry; and the Roger Hatchuel Academy which offers training and education to students of advertising, marketing, communication or design. A further two academies will be added to the 2013 line-up, details of which will be released over the next few weeks.
Alongside their individual schedules, all of the academies also benefit from selected sessions from the main Cannes Lions content program as well as exhibitions and screenings of the greatest global work throughout the Festival week. Details of how to take part can be found online at www.canneslions.com.
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]