The Cannes Lions International Festival of Creativity has added a learning program for nurturing young account executives to run during the 2013 festival from 16-22 June.
The Cannes Lions Young Account Executive Academy will equip account executives aged 28 years and under with the tools to lead and achieve ground-breaking creativity for their clients and their companies by focusing on how to build stronger client relationships and provide a deeper understanding of how creativity is making the difference for both client and agency.
Topics covered off in the program include: Leading the Team – creating a bravery culture; Digging for the Gold – unearthing the motivating desire for the brand and client; The Killer Brief – creating the idea, for the idea; Spotting the Genius – inspiring idea development; Bringing it Home – selling your idea to win; and Making it Great – executing the ‘product’ as big as the idea.
Veteran ad man Kevin Allen will lead the sessions. He has spent more than 20 years at the likes of McCann-Erickson, the Interpublic Group and Lowe Worldwide.
The new academy adds to a growing base of initiatives aimed at fostering young, new talent. Further academies running during Cannes Lions 2013 include: the Cannes Creative Academy for Young Marketers, targeted at marketers and brand managers aged 30 years and under; the Young Lions Creative Academy, aimed at creatives aged 28 and under already working in the industry; and the Roger Hatchuel Academy which offers training and education to students of advertising, marketing, communication or design. A further two academies will be added to the 2013 line-up, details of which will be released over the next few weeks.