Four nominations in the Promotional and Activation category has seen Leo Burnett Sydney lead the way for Australia on day one of Cannes.
The agency secured two more nods apiece for the Coca-Cola ‘Small World Machines’ and Diageo ‘Road to Recovery’, while McCann Melbourne had three nominations, two for ‘Dumb Ways to Die’ and one for V/Line ‘Guilt Trips’.
Saatchi & Saatchi Sydney has the same number of nominations, with two for Cadburys work and one for Toyota.
Overall 20 campaigns have made it onto the shortlist up from 16 last year, split amongst 10 agencies.
Last year Australia picked up five Lions in the category, with results revealed on Monday.
Overstay checkout, Art Series Hotels, Naked Communications Melbourne
Fascinators, Lion, Publicis Mojo Sydney
Small World Machines, Coca-Cola, Leo Burnett Sydney (2)
Valentine’s Day, Ikea, 303Lowe Perth
Joy Sculptures, Cadbury, Saatchi & Saatchi Sydney (2)
Big Brother, NAB, Clemenger BBDO Melbourne
A Place to Remember, Transport Accident Commission, Grey Melbourne
Track My Maccas, McDonald’s, DDB Sydney
McDonald’s Becomes Maccas, McDonald’s DDB Sydney (2)
Outback Dirtwash, Toyota, Saatchi & Saatchi Sydney
Guilt Trips, V/Line, McCann Melbourne
Road to Recovery, Diageo Australia, Leo Burnett Sydney (2)
Air Force FM, Defence Force Recruiting, George Pattison Y&R Melbourne
Stand Ins, NAB, Clemenger BBDO Melbourne