A new app by Australian Open sponsor Kia will give fans the chance to return the serve of Aussie tennis player Sam Groth and go in to a draw for a new car.
Groth has the world’s fastest listed serve at 263 kilometres per hour, known as The Bomb, and now fans will be able to virtually play the tennis star with the Kia Game On application.
The app and the six ads featuring Groth offer a level of engagement never seen before, according to Scott Lambert, the creative director of the agency behind the campaign Innocean.
“Kia has been sponsoring tennis into Australian homes since 2002, but now with the combination of the TVCs and the app on either Apple or Android platforms, people can test their skills against the world’s fastest server,” Lambert said.
“It is a level of engagement never seen before and a great connection for people with the Kia brand and the levels of technology in Kia vehicles.”
Timed to coincide with the Australian Open, which starts in Melbourne today (January 13), viewers will have the chance to return six of Groth’s different serves in the ads.
The game can be played on computer screens, tablets or phones, at an activation set up in Melbourne’s Federation Square and 17 shopping centres nationally.
When the campaign concludes at the end of the Australian Open the person who proved best at returning Groth’s killer serves will win the Kia Cerato Koup Turbo. For more information click here.
See one of the six ads below as well as the how-to-play video. Just remember to keep a hold of your device while playing!
The app was created by mobile solutions agency Mnet and media agency Initiative.
CREDITS: Client: Kia General Manager Marketing: Steve Watt Creative Agency: Innocean Australia Creative Director: Scott Lambert Business Director: Rick Whaite Production: Chief Entertainment Media Agency: Initiative Mobile solutions: Mnet
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