Cadbury has again teamed up with Saatchi & Saatchi to develop its new Joyville campaign, focusing on a facelift for its iconic Cadbury Dairy Milk blocks range.
Cadbury has said that the improvements to the range are the most significant in the brand’s 132 year history and have been made as a direct response to consumer feedback.
The improved Cadbury Dairy Milk blocks will see the introduction of new rounder shaped chocolate pieces, the inclusion of whole nuts in all nut varieties, a more generous sized block and a resealable pack.
Cadbury’s new range will be supported by a new 30 second and 15 second spots which takes viewers on a journey through its mythical land of Joyville
The commercial shows Joyville farmers carrying purple buckets brimming with milk to a chocolate mixing barn, where the new look Cadbury blocks are created.
“Joy is at the heart of everything we do, it is also behind these changes which reinforce our brand philosophy by multiplying the joy for chocolate lovers,” said Ben Wicks, general manager marketing chocolate for Cadbury Dairy Milk.
“We wanted to bring to life the new generous improvements to our Cadbury Dairy Milk blocks range in the fun and playful context of Joyville."
Please login with linkedin to comment
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]