BCM bags Bundaberg Brewed Drinks account

BCM bags Bundaberg Brewed Drinks account
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EXCLUSIVE: Bundaberg Brewed Drinks (BBD) has handed its full advertising account to BCM, replacing incumbent Publicis Mojo who had held it for a decade.

BCM will lead BBD's fully integrated package of strategy, creative, media, digital and social media solutions.

The Brisbane-based agency will work with BBD across its entire portfolio of products including the iconic Ginger Beer, its sparkling selection, Lemon Lime and Bitters, and Sarsaparilla.

Bundaberg Brewed Drinks CEO and managing director, John McLean, thanked Mojo for being a terrific partner over the decade, but felt it was “time for some new ideas”.

"BCM demonstrated a deep understanding of our business and culture.  We're very much looking forward to working with them and exploring new opportunities to grow our business," said McLean.

Paul Cornwell (pictured), BCM managing director, added that everyone at BCM is “pumped” about the win.

"We have wanted to work with the Bundaberg Brewed Drinks team for many years so this is a very exciting appointment for us.  They are a great company with excellent products and we look forward to working with John McLean and the BBD team.”

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