Digital agency Bullseye has won the account for the McPherson’s suite of brands which include Wiltshire, Stanley Rogers, Manicare and Lady Jayne.
The win will see a common content management system put across all the brand’s sites, as part of a roadmap for the year which includes engaging consumer contnent and video showcasing the products, with the housewares section the first to be upgraded.
Bullseye’s Stuart Sheridan said: “McPherson’s is a great company to work with. Real innovators in their industry and right at the time when digital is starting to become a major aspect of their consumer and retail partner engagement strategy.
“Bullseye is excited about delivering on our shared plans throughout 2013 and beyond.”
McPherson’s Carolyn Heath added: “At McPherson’s we have always put product innovation
for our consumers first.