Creative Holidays has zeroed in on Bullseye to be its new digital partner following a competitive pitch process.

STW-owned Bullseye has secured a three-year partnership with the holiday packages website and is now responsible for all of Creative Holidays’ digital marketing activities.

The aim of Bullseye’s work will be to “nurture” the relationships between Creative Holidays’ customers and trade partners.

Paul McGrath, managing director at Creative Holidays, said: “We already set the benchmark for exceptional value and service in destinations as far and wide as Bali, Hawaii, UK, Europe and the Americas to Mauritius and the Arabian Peninsula.”

“The evolution of our digital strategy will also position Creative Holidays as one of the travel industry’s most forward-thinking, innovative brands.”