It may well have been budget night and the only story in town if you consider this morning’s newspaper headlines, but the Treasurer’s Budget Speech was evidently not compulsory viewing with only 620,000 people tuning in to give it 19th spot in the top 20.
Perhaps Wayne Swan is boring in his delivery in comparison to great raconteur treasurers of the past like Paul Keating, but perhaps watching an event live on television is no longer the way to consume news in the age of stage-managed leaks and interactive infographics.
Whatever the reason, Australia continued its love affair with Seal, Ricky, Delta and Joel as 1.60 million viewers watched The Voice’s elimination night, according to the preliminary OzTam ratings.
While not quite as impressive as its one-to-four and one-to-three performances on Monday and Tuesday respectively, Channel Nine did manage the old one, two combination with The Block Sky High taking out second with a respectable 1.31 million viewers.
Nine did manage to nab one-to-three in the 16-39 year old slot with the same two programs being joined by The Celebrity Apprentice Tuesday Challenge, which managed eighth and 1.03 million viewers overall.
Speaking of overall results, Nine dominated the night with 28.1% of the audience share, which was less notable than Seven’s meek performance with only 19.2% of the total audience.
Channel Ten had a comparatively good evening with 12.3% of share, just squeezing out the ABC with 12.2% of share.
SBS as usual brought up the rear with 5.5% of the total free-to-air audience.