One of the Marlborough regions pioneering wineries, Brancott Estate, is celebrating its 40th anniversary with an emotive marketing campaign that positions the brand as the ‘Pioneers of Marlborough’.
The Pioneers campaign commenced last week and will run till mid October with a focus on Marlborough Sauvignon Blanc and Brancott Estate Flight. Brancott Estate was the first winery in the now world-famous Marlborough region to plant Sauvignon Blanc and the first to craft Pinot Noir in the region.
Emma Donnellan, International Marketing Director for Pernod Ricard New Zealand said that the creative for the television commercial is based around the concept of chalkboard art which is synonymous with people formulating innovative ideas.
“As well as being the first, pioneers are seen as people who forge new ground, who aren’t afraid to take risks and who set the benchmark for others to meet,” said Donnellan.
“Brancott Estate is more than just the creator of the first Marlborough Sauvignon Blanc. We planted in Marlborough at a time when it was considered too cold to grow grapes, and experimented with varietals unfamiliar to New Zealand wine drinkers at the time, varietals like Sauvignon Blanc and Pinot Noir.”
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