Accommodation website Booking.com (or should we say Booking.yeah?) continues to roll out hilariously accurate ads depicting the little luxuries that excite travellers.
In the latest crop of ads, courtesy of Wieden + Kennedy Amsterdam, a woman is shown happily ‘Brianless’ as she cavorts without her other half and Booking Epic runs through all the little things, such as eggs and ice, that make for happy holidayers.
‘Brianless’ is based on research commissioned by Booking.com that 65% of solo travellers actually feel more confident when taking a trip by themselves and are more inclined to experience new cultures on solo trips.
“Our research suggests that female solo travel is a phenomenon that is here to stay,” Paul Hennessy, CMO at Booking.com, said.
“Booking.com is at the heart of all travel planning, and gives us all that comfort we need when making our accommodation bookings. The Booking.com platform is committed to empower all travelers, no matter whether you’re going it alone or with friends, with the ability to book with confidence anywhere in the world, thanks to our destination finder and 27 million reviews.”
There is also a new ‘Booking. Golf’ spot that says if you love golf but suck at it your pride will hurt less when staying at a ‘Booking.yeah’ booked golf resort.
CREDITS: Client: Booking.com CEO: Darren Huston CMO: Paul Hennessy Brand Director: Cort Cunningham Agency: Wieden+Kennedy Amsterdam ECDs: Mark Bernath & Eric Quennoy CDs: Genevieve Hoey & Zach Watkins Art Director: Kia Heinnen Copywriter: Zoe Hawkins Head of Broadcast Production: Erik Verheijen Broadcast Producer: Elissa Singstock Planner: Daisy Plummer Communications Planner: Richard Oldfield Group Account Director: Jordi Pont Account Director: Courtney Trull Account Manager: Alex Allcott Project Manager: Jackie Barbour Business Affairs: Emilie Douque Film Production: Traktor Director: Traktor Director of Photography: Bojan Bazelli Producer: Rani Melendez Editing Company: Final Cut London Editor: Edward Line Audio Post: GRAND CENTRAL RECORDING STUDIOS, LONDON Sound Desinger/ Mixer: Raja Sehgal Music, Golf – Music Track: ‘Nineteenth Hole’, written by Joseph Reuben Golf- Music Company: Menlo Park Music London Brianless- Music Company: ABOMB Music London Post Production: MPC Amsterdam VFX Supervisor: Franck Lambertz Colourist: Jean-Clement Soret VFX Producer: Julie Evans Media Agency: W+K NY
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