Bonds promotes Clems Melbourne to lead role

Bonds promotes Clems Melbourne to lead role
SHARE
THIS



EXCLUSIVE: Pacific Brands has moved the lead role on the Bonds account from Banjo to Clemenger BBDO Melbourne.

B&T revealed in January Banjo had been put on alert by the underwear brand, as it asked its four rostered agencies, including The Monkeys and AJF, to pitch ideas.

Clemenger has been tasked with working on the new campaign for a women’s underwear range due to launch shortly. However, Bonds says Banjo will retain some work on the account.

They had previously handled special project work for the brand, including the Birthday Project, giving away t-shirts with 35,301 unique birthdates on them, celebrating its 96th birthday.

That campaign was hailed as a success, although the back-end was hit with technical problems because of unexpectedly high demand for the t-shirts from the public.

A spokeman for PacBrands said: “We're a very big brand- available from Coles to David Jones to our own stores, for people eight seconds to 80 years, sold nationally and internationally, so we do need the best brains in the business and manpower to realise our ambition to be the most loved Australian brand globally.

“Lucky us to have two of the best agencies in Oz to help support us.”

Last weekend Banjo unveiled its campaign for the Flexits range with Pat Rafter being persuaded to do one last ad for the brand, on the proviso all the crew also strips down to their daks.

PacBrands said they have been “flying off the shelves” since it launched on Sunday.

Other acclaimed projects by Banjo for the brand had included the ’12 Days of Christmas’ festive spot in 2011 and the ‘Zip It’ campaign for the baby range, as well as the ‘Versus’ work.

Please login with linkedin to comment

Latest News

?stanbul, Turkey - August 28, 2017: Woman using smart phone on a wooden desk. The smart phone is an iPhone 6 plus displaying Twitter application.  iPhone is a touchscreen smartphone developed by Apple Inc.
  • Media

Reports: Twitter Is Working On A Subscription Service

Twitter is planning to launch a new subscription service, according to reports. A job listing for a senior full-stack software engineer has been shared online, revealing Twitter is working on a new subscription project. “We are a new team, codenamed Gryphon. We are building a subscription platform, one that can be reused by other teams […]

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.

Case Study: OOH Delivers Long-Term Brand Strength As Bosch Weathers COVID-19 Storm   
  • Campaigns

Case Study: OOH Delivers Long-Term Brand Strength As Bosch Weathers COVID-19 Storm  

A decision in 2017 to incorporate an Out of Home strategy into its marketing mix has helped protect appliance manufacturer Bosch’s brand recognition through the COVID-19 pandemic. Bosch has benefitted from outstanding brand recognition growth, both aided and unaided, since incorporating Out of Home into the media mix. Taking a long-term approach to its advertising […]

Elders Insurance Targets SMEs In Latest Campaign From The Core Agency
  • Campaigns

Elders Insurance Targets SMEs In Latest Campaign From The Core Agency

Sydney-based independent creative agency, The Core Agency, has created a new integrated campaign for their client, Elders Insurance, targeting SME business owners. The insurer is part of QBE Group’s stable of brands. Elders Insurance is one of Australia’s largest regional and rural insurance providers, with over 100 years of experience. The Elders Insurance model is different to […]

TikTok For Business Launches New Solutions To Help Small Businesses Connect & Grow WithThe TikTok Community
  • Media

TikTok For Business Launches New Solutions To Help Small Businesses Connect & Grow WithThe TikTok Community

TikTok today launched new advertising solutions to empower small and mid-size businesses to tap into the power of TikTok For Business to grow their brand. The global availability of TikTok’s self-serve advertising solutions gives marketers the tools to tap into the creativity of the TikTok community, reach new audiences and optimize their marketing campaigns with an […]

PHD Develops Omnichannel Strategy To Launch Audi Australia’s Sales Ecommerce Platform
  • Media

PHD Develops Omnichannel Strategy To Launch Audi Australia’s Sales Ecommerce Platform

The COVID-19 pandemic and subsequent lockdown restricted the ability of consumers to interact and purchase their desired cars in dealerships. To overcome this issue, Audi introduced an online reservation tool. In partnership with PHD, the tool was launched through an omnichannel strategy allowing consumers to have ease of access to their new car purchase. “This […]

AUSTIN, TEXAS - JUNE 18: (EDITORIAL USE ONLY) (Editors note: This image was computer generated in-game) Alice Powell of Great Britain celebrates her podium position during the W Series Esport League Round 2 at Circuit of The Americas on June 18, 2020 in Austin, United States. (Photo by Clive Rose/Getty Images)
  • Media

Getty Images Inks Deal With W Series Esports League

Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]

Closeup of a man hand holding cellphone with internet browser on screen. Man with spectacles relaxing sitting on couch while looking at mobile phone. Closeup of mature latin man using smartphone to checking email at home.
  • Technology

What’s Next For Advertising On iPhones?

Wondering what's next for advertising on iPhones? You could give Tim Cook a call or, failing him answering, read this.

by B&T Magazine

B&T Magazine