Travel Insurance Direct has appointed media shop Bohemia Group its principal agency in charge of communications strategy, planning and buying as well as digital media and data analytics.

Bohemia’s appointment to the internet travel insurance company is effective immediately.

Diana Watts, general manager of Travel Insurance Direct (TID), said: “We were really impressed with

Bohemia’s strategy and vision to help our brand prosper in the multi-channel world we live in.

Looking forward to some successful results.”

Brett Dawson, founder and managing partner of Bohemia, added: “We are excited by the opportunity to work alongside such an entrepreneurial organisation and help them grow what is already a very successful direct business model.”

TID launched a new campaign on Feburary 25, marking the company’s first foray into TV and digital video.

Bohemia Group is part of STW.