Birds Eye and Disney team up

Birds Eye and Disney team up
B&T Magazine
By B&T Magazine



Simplot Australia has announced the collaboration of Disney and Birds Eye to celebrate the launch of the new Disney animated film Frozen.

The campaign will see many different promotional elements and experiences both in-store and online, including promotions in Woolworths and Coles.

Until December 24 at Woolworths you can enter for the chance to win one of three, all inclusive family holidays to Vail, Colorado.

If you don’t happen to win the main prize, you could also be in the draw to win one of 300 family movie passes to Disney’s Frozen.

From January 1, 2014 Birds Eye will continue the campaign in Coles, where consumers who buy any two products from the Birds Eye range can redeem their purchase for a free Disney’s Frozen themed stationery set in-store.

To complement the in-store promotions, Birds Eye is running a series of games and giveaways via its Facebook page where you can have the chance to win an exciting range of Frozen merchandise.

As if that wasn’t enough, there’s an online puzzle and interactive snowman game where players can try their luck by tossing Disney’s Frozen character Olaf as far as possible across the snow.

“We are thrilled to announce the collaboration between Birds Eye and Disney’s Frozen,” Susan Foley, Simplot Australia marketing communications and branding manager said.

“Both brands represent family enjoyment, shared experiences and of course in this case, the ‘frozen’ connection.”

Opening in cinemas on Boxing Day, Disney’s Frozen follows the epic journey of Anna who teams up with Kristoff and his loyal reindeer Sven, encountering Everest-like conditions, mystical trolls and a hilarious snowman named Olaf in a race to find Anna’s sister Elsa, whose icy powers have trapped the kingdom of Arendelle in an eternal frozen winter.

Frozen is the perfect way to cool off this Christmas, make sure you book tickets for yourself and the kids.




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