A giant animated car-trapping spider is at the heart of a new Bingle car insurance campaign by GHO Sydney.
The giant spider follows Bingle’s previous animated ads that have featured a 50ft woman, flying saucers and a wasp-woman.
Kathryn Jennings, marketing manager at Bingle, said: “Bingle is all about delivering great value for money, comprehensive car insurance. Our job is to let people know about it in a way that cannot be ignored.”
The new TVC aired for the first time last night.
Murray Redwood, creative director at GHO, added: “This campaign is quite literally built upon a big idea. It’s all about getting a smile that sends punters onto the Bingle website.”
Client: Bingle; marketing manager: Kathryn Jennings; agency: GHO; creative director: Murray Redwood; art director: Jason Anthony Joe; account director: Lucienne Booth; production: Heckler Productions; director: Garry Jacques
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]