The Hunter Valley’s Bimbadgen Winery enjoyed a taste of social media success over the Easter period when its ‘Virtual Twitter Tasting’ campaign became the second biggest trending topic of the day on the micro-blogging site.
The campaign driven by Agent99 PR, engaged 52 journalists and bloggers to take part in an Easter0-themed Twitter tasting, an interactive wine and chocolate matching experience with participants using the hashtag #thirstforbimbadgen.
It follows on from a similar Halloween themed event last year, which gained around 750,000 impressions, and engaged top-tier media.
Karen Evans, marketing manager of Bimbadgen Estate said: “The social media PR campaign has illustrated how effective a relatively simple and low cost mechanic, such as a Twitter tasting, can be in connecting target audiences with our brand in a very personal way.
“Not only were media interacting directly with the brand, they were networking with each other and sharing their brand experience with a highly engaged and loyal audience of thousands of online followers.”