While the original Best Job in the World campaign involved being the caretaker of Queensland’s Hamilton Island, Lion has offered the next best thing for real as it looks for a brand manager to oversee XXXX Island campaign.
Announced in March 2012, the XXXX Island campaign saw Pumpkin Island renamed XXXX Island and touted as the perfect place for a mates’ getaway.
Trips to XXXX Island cannot be bought but must be won via opportunities on-pack, in pubs, clubs and hotels as well as at events and via media promotions. Over the course of the next few years, XXXX GOLD will continue to offer chances to win trips to XXXX Island for groups of mates.
“We are looking for a Brand Manager who is passionate about connecting people with brands and who has strength in bringing innovative campaigns to life in new and exciting ways. You could say it's one of the best jobs in the world for the right person!" said Jack Mesley, Marketing Manager, XXXX.