Bendigo Bank is repositioning itself to align more closely with its three year title as ‘Australian Business Bank of The Year – customer satisfaction’ three years running from Roy Morgan Research’s Customer Satisfaction Awards.
Moving away from a community focus, Bendigo will aim to provide services “Bigger than a bank” in a new campaign from McCann Australia.
This campaign focuses more on home loans, credit cards and business products.
The campaign launches with TVC, and continues with outdoor, press, online, radio and in-branch executions, which show customers that Bendigo Bank is bigger than the rest when it comes to things like setting up a home, launching a business or supporting and giving back to a community.
This new position will celebrate the Bendigo Bank success story, which has seen it evolve into the 5th largest bank branch network in Australia.
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Copywriter: Jim Taylor
Art Director: Chris Shoolman
TV Producer: Chelsea Nieper
Group Account Director: Jacki Currie
Account Director: Louisa Webb
Account Executive: Alex Haigh
Production Company: Finch
Director: Nic Finlayson
Post Production: The Butchery
Head of Marketing & Communications: Owen Davies