Ben & Jerry’s is set to embark on a road-trip along the Eastern Seaboard to spread messages of peace, love and ice-cream for charity.

The Chunks4aChange ice-cream tour will see the ice cream brand stop at selected local charities to lend a hand. These charity days will be called “Sundae Sessions”.

Danny Clayton from Channel V will be along for the ride spreading the love and capturing the fun.

Ben & Jerry’s are calling on all their fans to go down and join one of their Sundae Sessions at their local scoop shops and lend a helping hand.

Kalli Swaik, Ben & Jerry’s ‘brand champion’ said: “The launch of the Chunks4aChange Tour is the perfect platform for Ben & Jerry’s to communicate an important social mission message for the Ben and Jerry’s brand across the country.

“It’s fantastic to have the Mindshare ESP team join the tour and bring the campaign to life by managing and executing the campaign on behalf of Ben & Jerry’s”

Details on tour dates can be found here: http://chunks4achange.benandjerry.com.au/

Credits: client Ben & Jerry's, media agency Mindshare