Belvoir promotes its new provocative show

Belvoir promotes its new provocative show

Surry Hills theatre company Belvoir has launched a racy new TVC and outdoor campaign to promote its production of Tennessee Williams’s masterpiece, Cat on a Hot Tin Roof.

The campaign has also been launched to support the show’s transfer from the Belvoir St Theatre to the Theatre Royal.

The show, starring Jacqueline McKenzie and Ewen Leslie, is an explosive story of sexual repression.

Belvoir's campaign has been created to highlight the drama and sensuality in the production, moving away from the Belvoir’s season look to attract a new audience to view the theatre company’s production in its new venue.

The show sold out at the Belvoir St Theatre and has been transferred to the Theatre Royal, running for two weeks only from 10 April.

The TVC is by Screen Tide and the outdoor advertising by Alphabet Studio will appear on bus and taxi backs.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]