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B&T > Advertising > Beatles inspire Guide Dogs campaign
Advertising

Beatles inspire Guide Dogs campaign

Staff Writers
Published on: 16th October 2013 at 11:04 AM
Staff Writers
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Guide Dogs NSW/ACT has taken inspiration from the Beatles for its new campaign, ‘Watch out, cane about’.

The artwork, created by Lisa O’Sullivan from Guide Dogs, features four people making their way across a pedestrian crossing with white sticks.

The poster is supported by PR, TV and radio community service announcements, and an educational video, produced by Louder Than Words, highlighting tips for motorists, featuring Sunrise’s Mark Beretta.

The campaign was initiated after Guide Dogs NSW/ACT conducted a study that found that one in two of its clients who is blind or visually-impaired has had a near miss with a vehicle over the past five years while trying to cross the road. The study also found that one in 15 had been struck by a vehicle.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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