Sydney TAFE is attempting to out-style the competition in the hair and beauty course area with a ‘high fashion’ flavour in its latest campaign.
The60-second spot, created by Sydney-based creative collective Paper Moose, is “stylish, edgy and more ‘high fashion’ than most advertising coming from education sectors”, according to the client.
The campaign also features print material from Paper Moose, behind the scenes hair, makeup and fashion tutorials (below) and a ‘Be Inspired’ app created by The Nest.
The ad features Sydney TAFE talent from the hair, makeup, fashion and styling departments including teachers and students.
Nick Hunter, director, said the shoot was “a highly collaborative process utilising the in house talents of Sydney TAFE”.