“Be ballsy for cerebral palsy” is the tagline of a new fundraising campaign created by creative agency Laundry to support the Cerebral Palsy League.
Encouraging daring and adventure-filled individuals, the campaign is transforming the whole of next month into what it deems “FebruDAREy”.
Have the balls to face your fears, see what you can learn about yourself while at the same time spreading awareness and raising funds for the Cerebral Palsy League.
“The fundraising market is heavily saturated and donor fatigue is high” Nick Harvey, agency creative director, said.
“We knew we not only needed to develop a big idea to get cut through and reach the target audience but also a concept that had a strong synergy with Cerebral Palsy League and their vision.”
With ambassadors jumping in from all over the place you may recognise Josh Lawson from Anchorman 2, who appeared on Sunrise detailing the campaign.
Channels Ten and Seven have also backed the campaign, along with radio stations Nova and Triple J, with Harvey suggesting the campaign could “compete with the likes of Movember and World’s Greatest Shave in future”.
According to statistics, every 14 hours a child is born with cerebral palsy, making this disability relatively common within Australia, but how much do you actually know about it?
Let others know exactly what you’re doing and which dares get your heart pumping by using the hashtag #februdarey and also check out some of the teasers that have kicked off the campaign below.
See a worker get ballsy with a light switch and his boss, and a leotard-clad fitness buff aerobically ambush people with “eye of the tiger”.