Be a mate and hydrate

Be a mate and hydrate

Maximus sport drinks is sobering up Sydney streets with Maximus Isotonic Sports Drink and its Sober Squad bringing the message ‘be a mate and hydrate’.

The campaign aims to highlight the importance of hydrating oneself on a night out, highly relevant given the topical debates about the relationship between violence and alcohol of late.

Spokesperson from Maximus said: “Hydrating is a big part of being responsible when out socialising with friends and we thought we’d remind people of this in a fun way with the Maximus Sober Squad.”

The Sober Squad has been handing out free 1 litre bottles around Sydney, particularly on George Street and in Kings Cross and last Friday night saw a bunch of the team squish into the back of a van to head out to Sydney’s hot spots to keep everyone hydrated.

Check out some of the photos from the night.

Please login with linkedin to comment

Latest News

DrinkWise Launches Bounce Back Podcast
  • Media

DrinkWise Launches Bounce Back Podcast

DrinkWise has launched a new podcast series named Bounce Back featuring prominent Australians talking about how they overcame adversity. The series launched yesterday with Australian Test Cricket Captain Tim Paine speaking candidly about how seeking professional support helped him beat his mental demons and save his cricket career.

Facebook Weighs Up Political Ad Ban
  • Technology

Facebook Weighs Up Political Ad Ban

Despite the gold embroided satin sheets & pillows filled with dodo down, apparently Mr Zuckerberg is not sleeing well.

by B&T Magazine

B&T Magazine
Statue of Justice with scales in lawyer office. Legal law, advice and justice concept
  • Partner Content

How LegalVision Is Disrupting Law With Digital

Here at B&T we're big supporters of media law. Our defamation lawyer's brand new Mercedes testament to our commitment.

Partner Content

by Marketo, an Adobe Company