Houseproud Barry is back in paint brand Dulux’s new campaign for Dulux Wash and Wear interior paint.
This is the third Dulux ad featuring the Barry character, who Clemenger BBDO Melbourne’s group account director Dan Lacaze said has become one of the most effective campaigns for Dulux.
“The first Barry ad launched two years ago, and we’ve really enjoyed evolving the character to further strengthen Dulux Wash & Wear's leadership position,” Lacaze said.
The new spot was created by Gregor Jordan, who shot the original Barry ad and directed Heath ledger in the movie Two Hands.
Lisa Madigan, Dulux marketing manager, added: “I think a birthday party for a group of five year olds is the ultimate product test. We let them go wild and even threw in a couple of friendly dogs for good measure. The Dulux Wash & Wear walls were smeared, slimed and spilt on – and passed with flying colours.”