Following the announcement of several recent wins, independent Sydney advertising agency Banjo has launched a new TVC for Best & Less Spring Carnival collection.
The spot follows hot on the heels of the Best & Less Father’s Day advertisement as Banjo continues to communicate the change in the brand’s strategy, which is a focus on fashion and affordability.
Directed by Alyssa McClelland fromFinch, the Spring Carnival TVC showcases "high fashion for teeny weeny prices" – a parody of the typical spring carnival fashion commercial to introduce the belief that fashion shouldn’t always be exclusive and unattainable.
Banjo said it’s positioning Best & Less as an alternative to both boutique fashion houses and discount department stores.
This is the first time Best & Less has had a Spring collection, and the spot also reveals the new Best & Less logo (designed by Landini Associates).
Please login with linkedin to comment
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]