Following the announcement of several recent wins, independent Sydney advertising agency Banjo has launched a new TVC for Best & Less Spring Carnival collection.
The spot follows hot on the heels of the Best & Less Father’s Day advertisement as Banjo continues to communicate the change in the brand’s strategy, which is a focus on fashion and affordability.
Directed by Alyssa McClelland fromFinch, the Spring Carnival TVC showcases "high fashion for teeny weeny prices" – a parody of the typical spring carnival fashion commercial to introduce the belief that fashion shouldn’t always be exclusive and unattainable.
Banjo said it’s positioning Best & Less as an alternative to both boutique fashion houses and discount department stores.
This is the first time Best & Less has had a Spring collection, and the spot also reveals the new Best & Less logo (designed by Landini Associates).
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