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B&T > Advertising > Baker's dozen for City of Sydney ad pitch
Advertising

Baker's dozen for City of Sydney ad pitch

Staff Writers
Published on: 27th August 2013 at 1:07 PM
Staff Writers
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EXCLUSIVE: Thirteen agencies will battle it out for the City of Sydney’s advertising and media account, B&T can reveal.

In early July, the Council put out a tender to find an agency to develop its online and offline advertising services for a three year term, with the option of another two years.

B&T has learned that 13 agencies remain in the running for the account, which is chiefly media work, including STW Group media agency Bohemia, M&C Saatchi, The Hallway, Blaze Advertising, The Holla agency, and Ogilvy.

The incumbent Leonard Holt Robb is still in contention, alongside Blaze Advertising, Innovation Foundry, JayGrey, JLM Marketing, Maggie Dreyer Advertising, Core Idea, and PRA Enterpraise

The successful agency will lead the City of Sydney’s campaign ads for events, programs and initiatives, plus public notice and development application ads. This will involve planning across multiple media platforms, including digital, creative and production services, plus post campaign reporting.

The Council is also close to making a decision on an agency for its creative duties for the city’s renowned New Year’s Eve celebrations. In May, B&T revealed the names of the six agencies in the running for the NYE gig.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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