BWM hires new creative director

BWM hires new creative director


BWM has continued its management reshuffle with the appointment of Murray White to lead the creative division at the agency’s Melbourne office.

White, originally from Australia, will take on the role of executive creative director, relocating from the US where he worked in a similar role at Doner, one of the world's largest independent agencies.

The new position will see White manage Melbourne’s creative work, including clients such as REA, Simplot, John West, Leggo’s, KMart and Brown Brothers.

Carl Ratcliff, managing director of BWM Melbourne, said: “We’ve been on the search for the right person to help lead our growing Melbourne team. I knew when I first spoke to Murray that I had found my business match.

“We both have a big vision for the agency and about the journey on which we can take our clients,” he added.

Before moving to the US in 2009, White was the international creative director of Springer & Jacoby in Europe, where  he was at the helm of some of the group’s most effective and award-winning creative work on Olympus and Mercedes-Benz.

He has won awards at Cannes, D&AD, Clio, Eurobest, Epica, LIAA and ADC.

“I’m truly fortunate to have worked with so many incredible brands and brand leaders all over the world," said White.

After many years abroad though, the opportunity to move back home and work with Australia’s biggest independent agency was too good to pass up,” he added. 

Earlier this month BWM promoted stalwart Belinda Murray to the new role of client services director in Melbourne.

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