BWM brings B&D back onto the ad scene
BWM has reinvigorated Aussie brand B&D Garage Doors with a new television campaign.
The campaign highlights B&D’s products and their functionality, following a long hiatus from any major advertising investment.
Rob Belgiovane, chief creative officer at BWM, said: “B&D has been known for producing reliable and smoothly-operating automatic systems. The idea of this campaign focuses on that smoothness and showcases their stylish doors in a fun way.
“It introduces this market-leading brand to a younger generation, who might not be aware of them, as well as reintroducing the brand to older Aussies who grew up with B&T.”
The campaign features a 30-second and a 60-second TVC.
http://www.youtube.com/watch?v=PGOvjL9Ez9s
CREDITS:
Client: B&D Garage Doors; marketing director: Stuart Sutherland; national marketing manager: Stacey Smith; marketing services manager: Helen Phan; agency: BWM; chief creative officer: Rob Belgiovane; creative director: Thomas Manion; copywriter: Zac Pritchard; planning director: Moensie Rossier; production company: Goodstuff; director: Rhett Wade-Ferrell; producer: Emma Thompson; post house: The Editors; music and audio: Nylon Studios
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