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Reading: BWM Melbourne nabs Mark Watkin
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B&T > Advertising > BWM Melbourne nabs Mark Watkin
Advertising

BWM Melbourne nabs Mark Watkin

Staff Writers
Published on: 19th September 2013 at 11:08 AM
Staff Writers
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BWM Melbourne has appointed former Whybin\TBWA managing director Mark Watkin to MD of the agency, replacing Carl Ratcliff who is relocating to Sydney.

Ratcliff, who has been MD of BWM’s Melbourne operations since April 2012, is moving to Sydney “to pursue new ventures”, BWM said in a statement.

BWM’s chief executive Paul Williams thanked Ratcliff for his contribution and said Watkins will build “on the good work and momentum generated by Carl”.

“We are looking forward to the breadth of knowledge and leadership experience that Mark will to BWM in Melbourne,” Williams added.

“He has a strong track record in developing agency/client relationships and delivering award-winning client campaigns.”

Watkin (pictured), who resigned from Whybin\TBWA in July, has also worked as head of client services at GPY&R Melbourne and at Saatchi & Saatchi London as well as indie digital agency Hyperlink.

Watkin added: “BWM has always been an entrepreneurial company and it’s something I’ve admired. I’m looking forward to joining and working with the agency team in a new chapter and building on the solid work to date.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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