BMF Melbourne has appointed a new digital and social native creative team with Kerem Sekerci as copywriter and Rob Jones as art director.
Sekerci (pictured right) and Jones (pictured left) at POKE London in 2011 and specialise in social, technology and online content.
They have worked with a number of clients including Skype, Orange Mobile, Firefox and Diesel.
Carlos Furnari, BMF Melbourne creative director, said: "Rob and Kerem, or Kerem and Rob, are exactly the type of creatives the industry needs more of in the year 2014. They ‘get it’. And by ‘it’ I mean they get that it's no longer just about ads.