BMF is behind a campaign for the Football Federation Australia.

The campaign creative features Alessandro Del Piero, Harry Kewell and Emile Heskey.

David Gallop, FFA CEO, said: “Last season showed that the A-leage atmosphere is something unique, the fans are loud and proud, and this campaign will blow the lid off it and show not only our fans but those new to the game what the A-league is all about.”

A teaser campaign kicked off on September 20. One 30-second and two 15-second TVCs were launched yesterday.

Watch the TVC here.

CREDITS:

Client: FFA; agency: BMF; creative director: Justin Ruben; copywriter: Piero Ruzzene; art director: Flavio Fonseca; producer: Christina Wilmot; production company: Sweetshop; post production: Method