BMF Melbourne is behind a new campaign for Amnesty International USA, urging US president Barack Obama to sign an arms trade treaty at the UN conference that started in New York yesterday.
The Aussie creative agency developed Twignature, which allows Twitter users to create a Twignature – a digital signature of their Twitter handle – by retweeting specific tweets from Amnesty.
The idea of Twignature caught Amnesty USAS’s attention when the technology, developed by BMF, was tested by Amnesty Switzerland for its letter writing campaign in 2012.
David Klein, executive creative director at BMF Melbourne, said: “Twignature gives people an easy way to show and share their support for a cause. It adds reach and momentum to Amnesty’s campaign. We are really excited to be working with Amnesty International USA on a campaign that has such huge global relevance as regulating the arms trade.”
Twitter users can follow @amnesty and retweet #twignature tweets to become part of the petition.
Please login with linkedin to comment
Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]
oOh!media has appointed former ASX Group head of human resources, Lisa Green (lead image), as chief people and culture officer. Experienced in leading business transformation initiatives at times of significant growth, Green will head the delivery of oOh!’s strategy across its 900-strong team, including key responsibility for oOh!’s values and DEI objectives. With over 25 […]
Anathea Ruys is not only one of the most important people in agency land, but also one of the nicest. Ruys has been the CEO of UM Australia for almost three years, following stints at agencies across Asia and the US. She also recently featured on, talking about her prior life as a journalist. With […]
With the countdown to the summer holidays on, PR and creative agency Keep Left has launched an integrated brand campaign for PassportCard, its first work for the new travel insurance disruptor. The campaign ‘When ‘It’ Happens’ leans into the reality that no matter how prepared you are when you travel, unexpected things can happen that […]
Christina Aguilera’s arrival in Australia for the first time in 15 years gave Menulog and Thinkerbell a unique opportunity to launch the new global TVC and brand campaign in a locally relevant way for Australians. Utilising Menulog’s distinctive delivery bag, Thinkerbell recruited Australian Indie designer By Weave Collection, to re-imagine it and create a star-studded […]
Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, today announced a new Board of Directors and a changing of the guard as the industry body enters its fourth year. Lead Image: 2023 Leadership Team The IMAA was founded in 2020 by five independent media agency directors […]
With the “Louie The Flyhunt” campaign, Australians are invited to participate in a unique experience that combines traditional manhunt tropes with cutting-edge technology. Set against the backdrop of the opening of Australia’s fly season, Mortein’s campaign features the notorious Australian icon, Louie the Fly, as the target in a thrilling fly hunt. Wanted posters featuring […]
We’re living in challenging economic times and, sadly, marketing departments often have their budgets cut first. At the same, companies are asking those same departments to produce more whilst cutting costs. That can seem like an un-squareable circle and, frankly, can be quite demoralising for teams. Marketing teams can save money, however. Over the past […]
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]