BIG campaign for Bisley

BIG campaign for Bisley
B&T Magazine
By B&T Magazine



Australian workwear brand, Bisley Workwear, has launched a new campaign featuring Scott Cam to show that Bisley Workwear is right for the BIG Australian jobs.

The TVC premiered during Nine’s The Block last night and is part of an integrated marketing strategy encompassing print, outdoor, digital, social, direct mail and PR strategies.

Developed by creative agency Bashful, the campaign focuses on personalised communication designed to let people know about Bisley’s products and why they're right for the BIG jobs.

With a core concept of 'for the BIG jobs’ the TVC looks at how BIG Australia is, with BIG cars, BIG workplaces where some people have BIG nights out.

Kerry Fitzgerald, Bisley marketing manager, said the campaign directly reflects the brand’s philosophy of not taking itself too seriously, whilst taking its product very seriously.

“Bisley has a really rich Australian heritage and a stellar reputation for quality, but we wanted to keep the campaign fun and filled with an authentically Aussie larrikin spirit," she said.

“It was also important that the campaign move Bisley forward – showcasing our quality, supply chain strength and reliability… all of which are incredibly vital for our customers."

Dating back to the 1950s Bisley has a strong heritage within Australia and now features work wear, protective wear, safety wear, casual wear and business wear for men and women and custom made garments can also be designed to individual company specifications,

The campaign will run from January to July, check out the TVC below.

Credits: Client: Gazel Apparel Pty Ltd.  Product: Bisley Workwear  Marketing Manager: Kerry Fitzgerald  Agency Credits:  Agency: Bashful  Production House: Window  Director: Josh Whiteman  Talent: Scott Cam  Media Agency: Frontier




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