BCM has developed an anti-bullying app for the Queensland Government Department of Education, Training and Employment featuring an alien named Allen.
‘The Allen adventure’ sees Allen land on earth and arrive at a local school, not knowing quite how things are done.
The interactive story is downloadable on iPads and explores social and emotional skills critical for young children when making new friends, getting on with others, and dealing with difficult situations. Children can read, sing along and explore as they learn about joining in, sharing and managing their own feelings.
Created in conjunction with Bullying. No Way! it is designed to teach youngsters three to eight years of age about anti-bullying behaviours and has been launched as part of the National Day of Action Against Bullying and Violence.
The Allen App also reinforces the important role parents and educators have to play in making these anti-bullying learnings for children real, and provides them with the tools and opportunities to use and practice these skills with their children and students.
The new App is part of the national ‘Bullying, No Way!’ project which offers practical resources and information to help schools work together to create safe and supportive school environments for children free from bullying, harassment and violence.
The project is managed by the Queensland epartment of Education, Training and Employment on behalf of the national Safe and Supportive School Communities (SSSC) Working Group, made up of representatives from Australia-wide educational jurisdictions.
BCM MD Kevin Moreland said “Rather than developing a fairly standard website page with tips and information, we tapped into the generation of young kids who are proficient iPad users and instead created a fun, interactive learning tool specifically for them which is a positive experience.”
Credits: client Queensland Government Department of Education, Training and Employment, agency BCM, lead creative Steve Mair, writer Peter Goodall
Please login with linkedin to comment
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Reddit’s annual Recap report has revealed the issues and moments that captured Australia’s collective mind over 2023 with, naturally, the Matildas featuring high on the list. The inaugural Australia-hosted Women’s World Cup saw Aussies glued to the footy (or, indeed soccer) with one enterprising user capturing the moment that Cortnee Vine scored the winner against […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]