BCM has developed an anti-bullying app for the Queensland Government Department of Education, Training and Employment featuring an alien named Allen.
‘The Allen adventure’ sees Allen land on earth and arrive at a local school, not knowing quite how things are done.
The interactive story is downloadable on iPads and explores social and emotional skills critical for young children when making new friends, getting on with others, and dealing with difficult situations. Children can read, sing along and explore as they learn about joining in, sharing and managing their own feelings.
Created in conjunction with Bullying. No Way! it is designed to teach youngsters three to eight years of age about anti-bullying behaviours and has been launched as part of the National Day of Action Against Bullying and Violence.
The Allen App also reinforces the important role parents and educators have to play in making these anti-bullying learnings for children real, and provides them with the tools and opportunities to use and practice these skills with their children and students.
The new App is part of the national ‘Bullying, No Way!’ project which offers practical resources and information to help schools work together to create safe and supportive school environments for children free from bullying, harassment and violence.
The project is managed by the Queensland epartment of Education, Training and Employment on behalf of the national Safe and Supportive School Communities (SSSC) Working Group, made up of representatives from Australia-wide educational jurisdictions.
BCM MD Kevin Moreland said “Rather than developing a fairly standard website page with tips and information, we tapped into the generation of young kids who are proficient iPad users and instead created a fun, interactive learning tool specifically for them which is a positive experience.”
Credits: client Queensland Government Department of Education, Training and Employment, agency BCM, lead creative Steve Mair, writer Peter Goodall
Please login with linkedin to comment
In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]
Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]
Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]
One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]
Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]
Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]