BBC Advertising poaches from Modaliti

BBC Advertising poaches from Modaliti
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Former commercial and strategy director at mobile agency Modaliti Alistair McEwan has been appointed vice president of advertising sales at BBC Advertising in Australia and New Zealand.

McEwan (pictured) will be responsible for advertising sales for BBC Advertising’s digital assets – bbc.com and sales representation of lonelyplanet.com – and international deals for global channel BBC World News.

He will be based in BBC Worldwide’s Sydney office and will report to BBC Advertising’s executive vice president of advertising sales ANZ, Sunita Rajan.

Rajan said: “The growing role of Australia in the Asia regional growth market presents an opportunity for BBC Advertising to engage with Australian brands and companies who are looking to promote their message to international audiences in Asia and beyond – something which Alistair with his global sales experience is very well placed to lead for our business.”

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