Out of home media company, Avant Card, and pocket media specialists, Z-Card have begun holding hands in partnership.
The new partnership kicks off with a major campaign for a telecommunications company.
Check out the full release below.
"For immediate release. 13 March 2014
FROM A TO Z – AVANT CARD AND Z-CARD® JOIN FORCES
More than 6 million people reached per week in new partnership agreement.
Leading Australian out of home media company Avant Card has entered into an exciting new partnership agreement with Z-CARD® – the global specialists in PocketMedia® solutions, kicking off with a campaign for a major telecommunications company. The partnership deal sees Z-CARD® providing its clients with access to Avant Card’s extensive distribution network in return for Avant Card promoting Z-CARD® as a print medium to their clients.
Both companies have been established in Australia for over twenty years but this is the first time the companies have joined forces, recognizing the complementary print and design space in which they both operate and the opportunity to leverage mutually beneficial opportunities for their respective clients – the majority of which are leading corporates and arts and culture organisations.
A special 4 Column Jumbo Z-CARD® was produced in line with Avant Card display specifications for distribution throughout universities, cafes, bars, across Australia as part of this first ever joint campaign.
Z-CARD®’s Managing Director Rodney Serhan believes, “the synergy between our two companies is perfect and represents an exciting new offering for other brands” being able to tailor distribution through their network of universities, cafes and student-frequented venues for client marketing campaigns.
Pat Mackle, Avant Card’s Managing Director, says, “I’m thrilled about our new partnership with Z-CARD®. It’s a positive and logical move for print-based media companies like ours and augurs well for the future of our collective clients in terms of outcomes. As far as I’m concerned, it’s win-win for all of us.”"
