Diet company Atkins International is launching its first TV campaign in Australia this weekend, fronted by DJ and TV presenter Fifi Box.

The new spot, by Arnold Furnace, is part of a campaign to relaunch its low-carb diet plan and products Down Under.

Richard Sullivan, managing director for Atkins Nutritionals in Australia and New Zealand, said: “Like so many men and women, Fifi is someone who has tried a range of techniques in the past to manage her weight. While she is a celebrity in the spotlight, she talks freely about her everyday struggles – and it is this fallibility that people connect with.”

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