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Reading: Atkins relaunches with Fifi Box
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B&T > Advertising > Atkins relaunches with Fifi Box
Advertising

Atkins relaunches with Fifi Box

Staff Writers
Published on: 23rd August 2013 at 10:58 AM
Staff Writers
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Diet company Atkins International is launching its first TV campaign in Australia this weekend, fronted by DJ and TV presenter Fifi Box.

The new spot, by Arnold Furnace, is part of a campaign to relaunch its low-carb diet plan and products Down Under.

Richard Sullivan, managing director for Atkins Nutritionals in Australia and New Zealand, said: “Like so many men and women, Fifi is someone who has tried a range of techniques in the past to manage her weight. While she is a celebrity in the spotlight, she talks freely about her everyday struggles – and it is this fallibility that people connect with.”

The TVC is supported by radio, online, instore and PR.

http://www.youtube.com/watch?v=6B4Tr0FhEec

CREDITS:

Client: Atkins Nutritionals; agency: Arnold Furnace; media: Customedia; PR: Anne Wild & Associates 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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