At least the wine was free

At least the wine was free

Rambunctious children, dress tucked in undies, spilled wine and a date who doesn’t pick up the bill. These are just some of the dining disasters on display in Citibank’s new ad.

The ad, directed and produced by Nathan Earl of The Chaser’s War on Everything and Hungry Beast, promotes the Citibank Dining Program.

The program offers a free bottle of wine to Citibank cardholders who dine at any of the program’s partner restaurants as seen in the ‘At least the wine was free’ campaign.

Earl said: “The team at Citibank wanted to create a piece of content that would work as sheer entertainment, and understood this would need to be light on branding as this was not a traditional TVC. We made the decision to keep the brand mention right until the end.”

“This video is a fun take on dining and reflects on what we all do in restaurants – people watch.”

Please login with linkedin to comment

Latest News

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]