Rambunctious children, dress tucked in undies, spilled wine and a date who doesn’t pick up the bill. These are just some of the dining disasters on display in Citibank’s new ad.
The ad, directed and produced by Nathan Earl of The Chaser’s War on Everything and Hungry Beast, promotes the Citibank Dining Program.
The program offers a free bottle of wine to Citibank cardholders who dine at any of the program’s partner restaurants as seen in the ‘At least the wine was free’ campaign.
Earl said: “The team at Citibank wanted to create a piece of content that would work as sheer entertainment, and understood this would need to be light on branding as this was not a traditional TVC. We made the decision to keep the brand mention right until the end.”
“This video is a fun take on dining and reflects on what we all do in restaurants – people watch.”
http://www.youtube.com/watch?v=2A-oqlHfKNs
