Arnold Furnace has taken Volvo’s marketing in a new direction since winning the account from Sapient Nitro earlier this year.
The agency has launched the first of its brand work with the automotive, with a new TVC that sees the Wallabies members pranking the Lions in the early hours before the deciding match of Australia versus England.
The 60-second TVC highlights Volvo’s 12 year sponsorship of the rugby and is the first in a series of upcoming launches around the game. Ex-Wallabies captain, Nathan Sharpe along with Waratah’s regulars, Drew Mitchell and Tatafu Polota-Nau, are seen setting up speakers affront the Lions’ hotel room at 2am and waking them up with obnoxiously loud music the night before the Sydney.
“Sports stars aren’t known for their acting ability but something about sticking it to the Lions must have appealed and the boys gave a great performance, helped of course by the fantastic directing talents of Rob Stanton-Cook. It’s just unfortunate for them they couldn’t swing the result,” said Tom Spicer, executive creative director, Arnold Furnace.
Greg Bosnich, Volvo Car Australia marketing director, said, “This piece was an ideal opportunity for Volvo to highlight our partnerships and commitment to Australian Rugby. The dynamic S60 sports sedan was the perfect vehicle to depict the traits of Rugby via agility, high performance and style."